7 factors that keep a business website on top of Google

Sustainable SEO comes not from quick tricks but from a solid foundation. Here are the 7 fundamentals that decide a business website's long-term ranking.

• Page speed: optimise images, caching and code for good Core Web Vitals

• Mobile-friendliness: over 70% of visits come from phones

• Clear structure & headings: help Google understand the page

• Useful content: answer exactly what customers search for

• Compelling title & meta: lift click-through from search results

• Sensible internal links: guide readers and bots to key pages

• HTTPS security: a trust signal Google requires

Where to start

Assess before you optimise. Innoweb's Website Audit scores 7 areas and pinpoints exactly what to fix — free, in seconds.

Good SEO is a by-product of a fast, clear and genuinely useful website.