Centralised Zalo group management: oversee 100% of consultations

Zalo is the go-to closing channel for millions of Vietnamese businesses. But as advisory teams grow, managers can barely keep track of every conversation — leading to missed customers, inconsistent information and unclear accountability.

The problem with a scattered approach

Each staff member uses their own Zalo account, with conversations spread across individual devices. When someone leaves, their entire customer history often leaves with them.

• No overview of consultation quality
• After-hours questions are easily forgotten
• Customer data belongs to individuals, not the business

What centralised management changes

With centralised Zalo management, every conversation syncs to one dashboard. Managers see all consultations, assign chats to the right staff and measure response times in real time.

“When conversation data belongs to the business, every customer gets consistent care — no matter who is on duty.”

Paired with the WorkGPT AI assistant, the system can auto-answer FAQs and capture customer details 24/7, freeing humans for high-value conversations.